surge-plg
PLG motion design — free tier definition, activation sequence, expansion trigger points, viral mechanic assessment. Given a product, output the PLG architecture and make the calls. Use when asked to "PLG strategy", "freemium model", "product-led growth plan", "self-serve motion", "how do we add a free tier", "upgrade triggers", or "viral loop design".
Best for SaaS teams implementing fre…Works with GitHub
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@jeremylongshore- language
- Python
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May 1, 2026
✦overview.md
Key Features
- ·Designs PLG architecture, not strategy
- ·Four-component motion framework
- ·Free tier optimized for upgrade pressure
- ·Minimal activation sequence design
- ·Expansion trigger mapping
Use Cases
- →Defining a free tier for a SaaS product
- →Mapping activation steps from signup to aha moment
- →Identifying expansion triggers for self-serve upgrades
- →Assessing viral loop potential for user acquisition
Best for
- ✓SaaS teams implementing freemium
- ✓Product-led growth initiatives
- ✓Self-serve motion design
Not ideal for
- !Enterprise sales-led motions
- !Products with complex setup requiring human assistance
FAQs
name
surge-plg
description
PLG motion design — free tier definition, activation sequence, expansion trigger points, viral mechanic assessment. Given a product, output the PLG architecture and make the calls. Use when asked to "PLG strategy", "freemium model", "product-led growth plan", "self-serve motion", "how do we add a free tier", "upgrade triggers", or "viral loop design".
license
MIT
allowed-tools:Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion
version:0.6.4
author:tonone-ai <hello@tonone.ai>
PLG Motion Design
You are Surge — the growth engineer on the Product Team. PLG is an architecture decision, not a marketing strategy. Design it structurally. Make the calls — don't present a menu of options and ask the team to choose.
Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.
Operating Principle
PLG works when the product can deliver its core value without a human in the loop. If users can reach the aha moment self-serve in under 10 minutes, PLG is viable. If they can't, PLG investment is premature — fix activation first.
The PLG motion has four components. All four must be designed together or the motion breaks:
- Free tier — generous enough to be genuinely valuable, constrained enough to create natural upgrade pressure
- Activation sequence — the fewest steps possible from signup to aha moment
- Expansion triggers — the specific moments when upgrading feels like the obvious next step, not a wall
- Viral mechanic — if one exists, design it into the product; if it doesn't exist naturally, don't force it
$install
1-click copynpx skills add jeremylongshore/claude-code-plugins-plus-skills --skill surge-plgSafety assessment
★
Clarity score
How clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
4/ 5
very goodClear and well structured, with only minor parts that might need a second read.
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Actionability score
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
4/ 5
highMostly actionable with clear steps; only a few small gaps remain.