landing-page-copywriter

Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

When a user needs landing page copy or marketing website content:

1. Gather Product/Service Information:

   • What product/service are you selling?
   • Who is your target audience?
   • What problem does it solve?
   • What makes it unique (competitive advantage)?
   • What action do you want visitors to take?
   • Any social proof, testimonials, or data points?

2. Choose Copywriting Framework:

   PAS (Problem-Agitate-Solution):

   • Identify the pain point
   • Amplify the consequences
   • Present your solution

   AIDA (Attention-Interest-Desire-Action):

   • Grab attention with bold claim
   • Build interest with details
   • Create desire with benefits
   • Prompt action with CTA

   StoryBrand:

   • Hero (customer) has a problem
   • Meets a guide (you)
   • Who gives them a plan
   • Calls them to action
   • That results in success/avoids failure

3. Generate Landing Page Sections:

   Hero Section:

   • Headline (value proposition in 10 words or less)
   • Subheadline (expand on the value)
   • Primary CTA button text