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Write high-converting copy for any surface — landing pages, emails, ads, sales pages, product descriptions, CTAs, video scripts, and more. Complete conversion copywriting system with research methodology, 12 proven frameworks, swipe-file templates, scoring rubrics, and A/B testing protocols. Use when you need to write or review any copy meant to drive action.
Copy is salesmanship in print. This isn't about writing — it's about selling. Every word earns its place or gets cut.
Rate the copy 1-5 on each dimension. Score < 24 = rewrite needed:
| # | Dimension | Question |
|---|---|---|
| 1 | Clarity | Can a 12-year-old understand the offer in 5 seconds? |
| 2 | Specificity | Are there numbers, timeframes, and concrete outcomes? |
| 3 | Desire | Does the reader WANT the outcome described? |
| 4 | Proof | Is there evidence (testimonials, data, logos, case studies)? |
| 5 | Urgency | Is there a reason to act NOW vs later? |
| 6 | Friction | Are objections addressed before they arise? |
| 7 | Voice | Does it sound like a human, not a corporation? |
| 8 | CTA | Is the next step crystal clear and low-risk? |
Score: /40 — Below 32 = significant opportunity. Below 24 = copy is actively losing money.
Never write a single word until you complete this. Bad research = bad copy, no matter how clever.
The goal: steal your customer's EXACT words and mirror them back.
npx skills add LeoYeAI/openclaw-master-skills --skill afrexai-conversion-copywritingHow clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
Clear and well structured, with only minor parts that might need a second read.
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
Mostly actionable with clear steps; only a few small gaps remain.