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Generate logo variants for a brand or organization, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces a complete identity system covering logo plus color plus type plus voice plus applications. This skill goes deep on the logo specifically: typographic register selection, symbol approach taxonomy, application context discipline (16px favicon, embroidery, signage, motion), production specs (SVG-ready, single-color reproducibility, reverse versions). Triggers on logo design, design a logo, logo for X, brand mark, wordmark, logotype, monogram, lockup, mark variants, logo iterations, redesign the logo, refine the logo, logo refresh, letterform-as-symbol. Also triggers when the user has an established brand and wants to explore mark variants or when iterating on existing logo work for production. Does NOT fire when the user needs full brand identity (use `brand-identity`), brand positioning or strategy (use `brand-discovery`), project-wide creative direction (use `creative-direction`), or one-off illustration.
A logo is a system of marks, not a single drawing. This skill produces multiple production-grade variants exploring different architectural approaches, each with rationale, application specs, and a clear position on what it signals and rejects.
The output is decision material, not a finished logo. The brand owner selects from the variants and the skill produces production refinement on the chosen direction.
npx skills add rampstackco/claude-skills --skill logo-designHow clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
Clear and well structured, with only minor parts that might need a second read.
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
Mostly actionable with clear steps; only a few small gaps remain.