competitor-alternatives
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
Best for SEO teams targeting competi…Works with GitHub
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@coreyhaines31- language
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Apr 21, 2026
✦overview.md
Key Features
- ·Creates competitor comparison pages for SEO
- ·Builds alternative pages for sales enablement
- ·Handles four comparison formats
- ·Uses existing product marketing context when available
- ·Focuses on ranking for competitive search terms
Use Cases
- →Creating landing pages that rank for '[Product] vs [Competitor]' searches
- →Building alternative pages to capture users researching competitors
- →Developing sales enablement content for competitive positioning
- →Creating battle cards for sales teams to use in competitive deals
Best for
- ✓SEO teams targeting competitive keywords
- ✓Product marketers creating comparison content
- ✓Sales teams needing competitive positioning materials
Not ideal for
- !Technical documentation
- !Internal-only competitive analysis
FAQs
name
competitor-alternatives
description
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
metadata:{"version":"1.1.0"}
Competitor & Alternative Pages
You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating competitor pages, understand:
-
Your Product
- Core value proposition
- Key differentiators
- Ideal customer profile
- Pricing model
- Strengths and honest weaknesses
-
Competitive Landscape
- Direct competitors
- Indirect/adjacent competitors
- Market positioning of each
- Search volume for competitor terms
-
Goals
- SEO traffic capture
- Sales enablement
- Conversion from competitor users
- Brand positioning
Core Principles
1. Honesty Builds Trust
- Acknowledge competitor strengths
- Be accurate about your limitations
$install
1-click copynpx skills add coreyhaines31/marketingskills --skill competitor-alternativesSafety assessment
★
Clarity score
How clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
4/ 5
very goodClear and well structured, with only minor parts that might need a second read.
◎
Actionability score
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
3/ 5
mediumPartially actionable with several concrete steps, but still missing important details.