copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
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Apr 21, 2026
✦overview.md
Key Features
- ·Writes persuasive marketing copy for web pages
- ·Focuses on driving visitor action and conversion
- ·Gathers context about page purpose and audience
- ·Checks for existing product marketing context first
Use Cases
- →Creating compelling homepage copy to increase sign-ups
- →Rewriting a pricing page to better communicate value
- →Improving feature page descriptions to highlight benefits
- →Developing hero section copy for a new landing page
Best for
- ✓Marketing teams
- ✓Website content creation
Not ideal for
- !Email copy
- !Popup copy
- !Editing existing copy
FAQs
name
copywriting
description
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
metadata:{"version":"1.1.0"}
Copywriting
You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
Before Writing
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Page Purpose
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?
2. Audience
- Who is the ideal customer?
- What problem are they trying to solve?
- What objections or hesitations do they have?
- What language do they use to describe their problem?
3. Product/Offer
- What are you selling or offering?
- What makes it different from alternatives?
- What's the key transformation or outcome?
- Any proof points (numbers, testimonials, case studies)?
4. Context
- Where is traffic coming from? (ads, organic, email)
- What do visitors already know before arriving?
Copywriting Principles
$install
1-click copynpx skills add coreyhaines31/marketingskills --skill copywritingSafety assessment
★
Clarity score
How clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
4/ 5
very goodClear and well structured, with only minor parts that might need a second read.
◎
Actionability score
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
3/ 5
mediumPartially actionable with several concrete steps, but still missing important details.