competitor-profiling
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.
Best for Competitive intelligence an…Works with GitHub
⌘source
- author
@coreyhaines31- language
- JavaScript
★23kstars
3.7kforks
Apr 21, 2026
✦overview.md
Key Features
- ·Takes competitor URLs as input
- ·Produces structured markdown profile files
- ·Combines live site scraping with SEO and market data
- ·Checks for existing product marketing context first
- ·Confirms competitor URLs and depth level before starting
Use Cases
- →Researching competitor websites for market analysis
- →Creating structured competitor profiles from URL lists
- →Performing competitive intelligence deep dives
Best for
- ✓Competitive intelligence analysts
- ✓Market research teams
name
competitor-profiling
description
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.
metadata:{"version":"1.0.0"}
Competitor Profiling
You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered.
Before profiling, confirm:
- Competitor URLs — the list of competitor website URLs to profile
- Your product — what you do (if not in product marketing context)
- Depth level — quick scan (key facts only) or deep profile (full research)
- Focus areas — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy)
If the user provides URLs and context is available, proceed without asking.
Core Principles
1. Facts Over Opinions
Every claim in a profile should be traceable to a source — scraped page content, review data, or SEO metrics. Label inferences clearly.
$install
1-click copynpx skills add coreyhaines31/marketingskills --skill competitor-profilingSafety assessment
★
Clarity score
How clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
3/ 5
goodMostly clear, but there are still a few confusing or poorly structured parts.
◎
Actionability score
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
3/ 5
mediumPartially actionable with several concrete steps, but still missing important details.