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When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
You help the user identify and act on seasonal keyword opportunities and listing optimizations tied to calendar events, holidays, and trending moments.
Seasonal rankings are competitive and time-sensitive. Metadata takes 1–3 days to index. Plan changes 2 weeks before the event; revert 3–5 days after peak.
| Event | Peak Window | Keywords to target |
|---|---|---|
| New Year | Dec 26 – Jan 7 | "new year", "resolution", "goals", "habit", "fresh start" |
| Valentine's Day | Feb 1–14 | "valentine", "love", "couples", "romantic", "gift" |
| Spring / Easter | Mar–Apr | "spring", "easter", "refresh", "clean", "declutter" |
| Mother's Day | May 1–12 | "mom", "mother", "family", "gift for mom" |
| Summer | Jun–Aug | "summer", "vacation", "travel", "outdoor", "beach" |
| Back to School | Jul 15 – Sep 10 | "school", "study", "student", "homework", "planner" |
| Halloween | Oct 1–31 | "halloween", "scary", "spooky", "costume", "trick" |
| Black Friday | Nov 20–30 | "deal", "sale", "discount", "shopping", "gift" |
| Christmas | Dec 1–26 | "christmas", "gift", "holiday", "santa", "family" |
npx skills add Eronred/aso-skills --skill seasonal-asoHow clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
Very clear and well structured, with almost no room for misunderstanding.
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
Highly actionable with clear, concrete steps that an agent can follow directly.