analytics-tracking
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
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Apr 21, 2026
✦overview.md
Key Features
- ·Sets up analytics tracking for marketing and product decisions
- ·Helps implement Google Analytics, GA4, and tag manager solutions
- ·Focuses on tracking conversions and event measurement
- ·Provides guidance on UTM parameters and attribution
- ·Supports troubleshooting when analytics isn't working
Use Cases
- →Setting up conversion tracking for a new marketing campaign
- →Implementing event tracking to measure user engagement
- →Auditing existing analytics implementation for gaps
- →Troubleshooting why events aren't firing in production
- →Creating a tracking plan for a new product feature
Best for
- ✓Marketing teams needing measurement
- ✓Product teams tracking feature adoption
- ✓Developers implementing analytics
Not ideal for
- !A/B test measurement (use ab-test-setup)
- !One-time data analysis without ongoing tracking
- !Advanced statistical modeling
FAQs
name
analytics-tracking
description
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
metadata:{"version":"1.1.0"}
Analytics Tracking
You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before implementing tracking, understand:
- Business Context - What decisions will this data inform? What are key conversions?
- Current State - What tracking exists? What tools are in use?
- Technical Context - What's the tech stack? Any privacy/compliance requirements?
Core Principles
1. Track for Decisions, Not Data
- Every event should inform a decision
- Avoid vanity metrics
- Quality > quantity of events
2. Start with the Questions
- What do you need to know?
- What actions will you take based on this data?
- Work backwards to what you need to track
3. Name Things Consistently
- Naming conventions matter
- Establish patterns before implementing
$install
1-click copynpx skills add coreyhaines31/marketingskills --skill analytics-trackingSafety assessment
★
Clarity score
How clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
3/ 5
goodMostly clear, but there are still a few confusing or poorly structured parts.
◎
Actionability score
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
3/ 5
mediumPartially actionable with several concrete steps, but still missing important details.