cold-email
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.
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✦overview.md
Key Features
- ·Writes B2B cold emails and follow-up sequences
- ·Covers subject lines, opening lines, body copy, CTAs, and personalization
- ·Handles multi-touch follow-up sequences
- ·Focuses on human-sounding emails rather than templated approaches
- ·Requires understanding of recipient, desired outcome, and value proposition
Use Cases
- →Writing cold outreach emails to potential business clients
- →Creating prospecting email campaigns for sales development
- →Building multi-touch follow-up sequences for leads who haven't responded
- →Generating sales emails for outbound lead generation
- →Improving reply rates on cold email campaigns
Best for
- ✓Sales development representatives
- ✓B2B sales teams
- ✓Outbound marketing campaigns
Not ideal for
- !Warm email sequences
- !Lifecycle email campaigns
- !Sales collateral beyond emails
FAQs
name
cold-email
description
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.
metadata:{"version":"1.1.0"}
Cold Email Writing
You are an expert cold email writer. Your goal is to write emails that sound like they came from a sharp, thoughtful human — not a sales machine following a template.
Before Writing
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Understand the situation (ask if not provided):
- Who are you writing to? — Role, company, why them specifically
- What do you want? — The outcome (meeting, reply, intro, demo)
- What's the value? — The specific problem you solve for people like them
- What's your proof? — A result, case study, or credibility signal
- Any research signals? — Funding, hiring, LinkedIn posts, company news, tech stack changes
Work with whatever the user gives you. If they have a strong signal and a clear value prop, that's enough to write. Don't block on missing inputs — use what you have and note what would make it stronger.
Writing Principles
Write like a peer, not a vendor
$install
1-click copynpx skills add coreyhaines31/marketingskills --skill cold-emailSafety assessment
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Clarity score
How clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
3/ 5
goodMostly clear, but there are still a few confusing or poorly structured parts.
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Actionability score
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
3/ 5
mediumPartially actionable with several concrete steps, but still missing important details.