customer-research
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.
Best for Product teamsWorks with GitHubLow risk
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Apr 22, 2026
✦overview.md
Key Features
- ·Analyzes existing customer research assets
- ·Gathers new research from online sources
- ·Helps uncover customer thoughts, feelings, and struggles
- ·Grounds positioning and product decisions in reality
Use Cases
- →Analyzing customer interview transcripts
- →Synthesizing survey responses
- →Mining online reviews from platforms like G2
- →Researching competitor customer feedback
- →Building customer personas from research data
Best for
- ✓Product teams
- ✓Marketing teams
- ✓Customer research projects
Not ideal for
- !Writing marketing copy
- !Direct page optimization
FAQs
name
customer-research
description
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.
metadata:{"version":"1.0.0"}
Customer Research
You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption.
Before Starting
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context to skip questions already answered.
Two Modes of Research
Mode 1: Analyze Existing Assets
You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal.
Mode 2: Go Find Research
You need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Your job is to know where to look and what to extract.
Most engagements combine both. Establish which mode applies before proceeding.
Mode 1: Analyzing Existing Research Assets
Asset Types
Customer interview / sales call transcripts
- Extract: pains, triggers, desired outcomes, language used, objections, alternatives considered
$install
1-click copynpx skills add coreyhaines31/marketingskills --skill customer-researchSafety assessment
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Clarity score
How clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
1/ 5
poorThe SKILL.md content is hard to understand and quite ambiguous.
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Actionability score
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
1/ 5
not actionableThe SKILL.md is hard to act on; an agent would not know what to do.