email-sequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
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✦overview.md
Key Features
- ·Designs multi-email automated flows
- ·Creates email sequences for various purposes
- ·Uses existing product marketing context when available
Use Cases
- →Setting up welcome email sequences for new users
- →Creating lead nurture campaigns for marketing automation
- →Designing re-engagement sequences for inactive customers
- →Building post-purchase follow-up email flows
Best for
- ✓Marketing teams
- ✓Product onboarding flows
- ✓Customer lifecycle management
Not ideal for
- !Cold outreach emails
- !In-app onboarding
- !Single email creation
FAQs
name
email-sequence
description
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
metadata:{"version":"1.1.0"}
Email Sequence Design
You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating a sequence, understand:
-
Sequence Type
- Welcome/onboarding sequence
- Lead nurture sequence
- Re-engagement sequence
- Post-purchase sequence
- Event-based sequence
- Educational sequence
- Sales sequence
-
Audience Context
- Who are they?
- What triggered them into this sequence?
- What do they already know/believe?
- What's their current relationship with you?
-
Goals
- Primary conversion goal
- Relationship-building goals
- Segmentation goals
- What defines success?
Core Principles
1. One Email, One Job
- Each email has one primary purpose
- One main CTA per email
- Don't try to do everything
$install
1-click copynpx skills add coreyhaines31/marketingskills --skill email-sequenceSafety assessment
★
Clarity score
How clear and easy to understand the SKILL.md instructions are, rated from 1 to 5.
3/ 5
goodMostly clear, but there are still a few confusing or poorly structured parts.
◎
Actionability score
How directly an agent can act on the SKILL.md instructions, rated from 1 to 5.
1/ 5
not actionableThe SKILL.md is hard to act on; an agent would not know what to do.